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Platinum is considered the most precious of all jewelry metals due to its purity, rarity and strength. Its beautiful color and elegant appearance make it an ideal choice for brides and all jewelry lovers.

Platinum is thirty times as rare as gold and much more pure when used in jewelry. To be considered “platinum,” the metal must contain at least 95% pure platinum. Many jewelers have begun to offer a more affordable alternative, 585 Platinum, containing 58.5% platinum and 41.5% copper and cobalt.

Platinum’s natural color is silver-white, which can lead to confusion with white gold. The color of platinum is actually whiter than white gold.

Platinum does not expand or distort when exposed to heat, and it never tarnishes or wears out. Rather, it ages beautifully by developing a lustrous patina. This hypoallergenic metal is also heavier than most metals and is commonly used as a secure diamond setting. Some luxury-brand watchmakers offer limited-edition models in platinum too.

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